Natan Santolo

Free-range Design Leader

I design things, and lately I build them too.

A decade of leading design teams taught me one thing: most products don't fail because the pixels are wrong. They fail because nobody actually understood the people using them. So that's the work, research, strategy, and the messy organizational change it takes to make a company listen.

Lately I'm obsessed with a quieter question, how designers and AI work together once you strip away the hype. I wrote The Augmented Designer about exactly that: AI as a way to amplify your judgment, not replace it.

And because I think we should build what we wish existed, I built Grsshppr, a mentoring platform that belongs to the community, not to a growth chart. It's where I coach on startups, UX, product, and design. Pull up a chair.

There's no such thing as final.

Thoughts

Building Grasshopper

Building Grasshopper

What happens when you give an augmented designer a weekend and Claude: building a free, open-source mentoring platform through human-AI collaboration.

The Calendar Invite That Almost Drove Me Mad

The Calendar Invite That Almost Drove Me Mad

When a simple calendar invite caused existential panic, it became the perfect example of why context matters in UX design. A practical exploration of user perspective and human-centered design principles.

Snake!