Hi, I'm Natan.

Design and Innovation

I've been designing and building websites and apps for fun and profit since 1998 and I'm still fascinated like the first day. I occasionally tweet about Design, User Experience, Web Development, and other related stuff.

Currently, I'm in Singapore working at AirAsia as Head of Product Design, leading the User Experience Team for the digital products. The travel industry is fascinating and I'm learning a lot about its unique challenges, we are using Service Design methodologies to uncover unseen opportunities in order to enhance revenue performance, reduce costs and find innovations that will help different teams to provide better services. Before AirAsia, I worked at Lazada (Alibaba) were explored the challenging landscape of e-commerce in Southeast Asia. There, I managed the Service and Product Innovation Experience Design division within the User Experience Design Team.

Out of the office, I speak at conferences and I run a little design community that we call User Experience Design Club where I mentor young designers into our profession. Although I'm based in Singapore, I'm still connected to the international scene through my role as Innovation Advisor at Scalabl.

Before coming to the east, I lived in Amsterdam where I worked at Spaaza to improve the user experience for their platform and at HackYourFuture as Mentor for refugees to prepare them for the first job in the tech industry. I also worked for Liberty Global where I designed and built a variety of interesting web applications for mobiles, tablets, tv and desktop browsers. Europe was a great experience for me, I made a lot of good friends, I learned a lot and I got to travel everywhere.

Before Europe, I briefly lived in New York, I co-founded first Tiplinks and then Caliber (now Fetcher). Way, way before in Buenos Aires, I worked for MercadoLibre the massive e-commerce of LATAM where I managed the User Experience Team and I created Chico UI, I taught design and web development in Escuela Da Vinci and founded the first User Experience Team in Cubika (acquired by GlobalLogic). But my first official gig was at Arredo as a graphic designer.