I'm Natan Santolo

Design and Innovation

I've been designing and building websites and apps for fun and profit since 1998 and I'm still fascinated like the first day. I occasionally tweet about Design, User Experience, Web Development, and other personal stuff. I also enjoy writing nonsenses and collecting music in my Tumblr blogs.

Currently, I'm in Singapore, working at Lazada exploring the challenging landscape of e-commerce in Southeast Asia. Here, I manage the Service and Product Innovation Experience Design division within the User Experience Design Team. Out of the office, I speak at conferences and I run a little design community that we call User Experience Design Club where I mentor young designers into our profession. Although I'm based in Singapore, I'm still connected to the international scene through my role as Innovation Advisor at Scalabl.

Before coming to the east, I lived in Amsterdam where I worked at Spaaza to improve the user experience for their platform and at HackYourFuture as Mentor for refugees to prepare them for the first job in the tech industry. Also worked for Liberty Global where I designed and built interesting web applications for mobiles, tablets, tv and desktop browsers.

Before Europe, I briefly lived in New York, I co-founded first Tiplinks and then Caliber (now Fetcher). Way, way before in Buenos Aires, I created Chico UI for MercadoLibre, I taught design and web development in Escuela Da Vinci and founded the first User Experience Team in Cubika (acquired by GlobalLogic). But my first gig was at Arredo as a graphic designer.