I Went to Fusecon and the Most Provoking Idea I Heard Was About a Potato
When a dinner conversation about potatoes sparked more insight than an entire day of AI presentations, I realized what's been missing from conferences lately.
Natan Santolo
Free-range Design Leader
In the last decade, I've led design teams and shaped products across global markets. My work sits at the intersection of user research, product strategy, and organizational change, helping companies make better decisions faster by actually understanding their users.
I'm especially interested in how design and AI can work together without the hype. That's why I wrote The Augmented Designer, a book for designers who want to understand how AI can amplify their work, not replace it.
These days, I split my time between:
- Coaching designers and founders on ADPList
- Writing about design, AI, and the future of creative work
- Working with teams to build better products
"Create what you wish existed." So I made this website where you can play snake with the arrow keys, enjoy!
Articles
I Saw Chapter 2 and I Can't Wait for Chapter 3
A Thai dancer, a chat window, and the most compelling case for human-AI collaboration I've seen on stage. This is what augmentation looks like when it's done right.
The Calendar Invite That Almost Drove Me Mad
When a simple calendar invite caused existential panic, it became the perfect example of why context matters in UX design. A practical exploration of user perspective and human-centered design principles.
I Wrote A Book For Designers About AI
The moment I knew I had to write this book happened during what should have been a routine coaching session.